About PML Consulting
PML Consulting, LTD., located near Red Bank, NJ, specializes in providing a full range of marketing, event management, and public relations services. The PML team has many years of experience and expertise in developing, implementing, and managing marketing and communications programs designed to help its clients increase revenue and strengthen client/prospect relationships within the technology industry. PML’s team of highly motivated, experienced professionals offer expertise in the following areas:
Event Planning and Management
Whether it’s a small breakfast meeting, panel discussion, networking reception, or large-scale meeting, we can plan and manage the entire event or just portions based on your needs. We have planned and managed many successful meetings for clients of all sizes and budgets. Services include:
- Consultation to set the objectives and budget
- Venue research, site visits, negotiations
- Agenda development and speaker selection
- Invitation design and email or print distribution
- Registration management, follow up, confirmations
- Onsite registration and management
- Event photos and videos
- Signage design and production
Marketing and Communications Services
Achieving your sales goals starts with an effective marketing plan. We have worked with many clients to develop and implement a comprehensive marketing strategy to help reach their objectives. As the management company for the Wall Street Technology Association (WSTA), we have been in the unique position to help over 200 technology vendors each year achieve their marketing goals through speaking sponsorships, social media engagement, Web-based services, digital advertising, networking and social events.
Whether your company’s goal is to target specific journalists for relationship development or reach the broader media base, we can develop a program to meet your needs. Utilizing PRWeb, as well as personal interaction, we can help you grow your relationships with key media contacts to achieve coverage for your firm. Services include:
- Press release writing and gaining necessary internal approvals
- Identifying key media contacts and media outlets
- Developing a targeted media program
- Scheduling press interviews with internal staff and clients
- Providing analytics post release
Social media is here to stay and is an extremely important component of your marketing plan. We can help you with a social media strategy to either get your social media presence off the ground or grow your brand on LinkedIn, Twitter and Facebook. We can also share ideas on how to integrate these networking platforms with your other marketing activities to maximize exposure and revenue potential. Once established, we will show you how to stay engaged with your clients and prospects via social media or we can do that for you.
Advertising via Web-based services is another way to get your message and branding across in a cost-effective manner. Banners, e-Publications, blogs, white papers, and videos are very effective ways of introducing your company, solutions, events, sharing content, etc. It’s an inexpensive and effective way to support some of your traditional marketing activities.
Whether it’s a monthly newsletter, quarterly magazine, email promotion, invitation, etc., electronic publishing provides an opportunity to stay in contact with your clients and prospects on a regular basis via digital delivery. With the proliferation of laptops, tablets, iPads, and smartphones, it’s a great way to make sure your communications get seen and read anywhere, anytime. Services include:
- Campaign and Content Development
We can work with you to design, write copy, proof, digitize, and print brochures, training material, user guides, data sheets, invitations, postcards, holiday greeting cards, newsletters, etc. Our creative team has great talent for producing eye-catching materials and writing copy that will get your message across and encourage action.
Website Design and Development
Your website is extremely critical to the success of your marketing and sales efforts. If it’s been around for a while, it may need to be revamped to take advantage of all of the new SEO technology, design approaches, optimization, ease of use, visibility on a multitude of devices, etc. A state-of-the-art website will ultimately attract more visitors, resulting in new sales leads and repeat business.